Hillcrest Foundation Unveils New Branding to Reflect Its Mission of Supporting Older Adults

Hillcrest Foundation for Enhancing Lives, a nonprofit dedicated to improving the lives of older adults, is excited to announce a brand refresh, including a new logo, tagline, mission and vision. These updates better align with the Foundation’s ongoing commitment to helping older adults in the Omaha and Lincoln metropolitan areas live with greater ease, comfort and dignity. 

The updated branding includes a modern logo with a warm and inviting color palette and a new tagline: Making Everyday Life Brighter for Older Adults. With rich tones and soft neutrals, this visual identity evokes compassion, care and connection.

Hillcrest Foundation’s updated mission is to provide meaningful gifts and experiences for older adults in need, and its vision is that older adults feel valued and supported at crucial moments in their life journey.

“Our refreshed branding, mission and vision are inspired by our work to improve the lives of the older adults we serve,” Sandy Lemke, executive director of Hillcrest Foundation, said.

Hillcrest Foundation recently installed a modular ramp for an older adult who had been unable to get in and out of his home without crawling. The individual’s wife was in tears, expressing relief and joy, as this meant her husband could safely and independently access their home. This life-changing gift is just one of many ways Hillcrest Foundation is brightening the lives of older adults and their families, making everyday life safer, easier and more dignified.

To learn how you can make a difference in the lives of older adults by nominating a gift recipient or contributing to the Foundation’s mission, please visit hillcrestfoundation.org.